Think sharper.
Build smarter.
Design what matters.
Think sharper.
Build smarter.
Design what matters.
Think sharper. Build smarter.
Design what matters.
Move from ambiguity to clarity. We help leaders, teams, and organizations turn early ideas or complex challenges into tangible, impactful products, services, and experiences. Our approach is grounded in actionable insights, systems thinking, and continuous iteration.
We combine strategic foresight with hands-on expertise to guide organizations of all sizes. Whether you’re navigating complexity, launching new initiatives, refining existing offerings, or defining strategies for growth, we help you achieve clarity, alignment, and sustainable impact. -> Connect to learn more.
Move from ambiguity to clarity. We help leaders, founders, and teams transform 0-1 concepts into mature products, services, and experiences. We do this by grounding our work in actionable insights, strategic systems thinking, and continuous iteration.
We combine strategic foresight with hands-on expertise to guide organizations of all sizes. Whether you're navigating complexity, achieving product-market fit, defining go-to-market strategies, or improving existing offerings, we help you drive sustainable growth through refined positioning and customer-centric solutions. —> Reach out.
We combine strategic foresight with hands-on expertise to guide organizations of all sizes. Whether you're navigating complexity, achieving product-market fit, defining go-to-market strategies, or improving existing offerings, we help you drive sustainable growth through refined positioning and customer-centric solutions. Ready to learn more? -> Reach out.
Facebook Watch
Facebook Watch
Facebook Watch
“Niamh was a great partner. Her support and final recommendations were very thorough,
I felt like I was there with users.”
- Product & Technology Leader, Meta
“Niamh was a great partner. Her support and final recommendations were very thorough,
I felt like I was there with users.”
- Product & Technology Leader, Meta
Stripe E-commerce
Stripe E-commerce
Stripe E-commerce
Product Discovery & UXR: payments platform, e-commerce.
"Stripe provides all the tools you need to accept payments online and in-person from customers around the world. Plus, our platform maximises conversion and reduces fraud using machine learning. Companies such as Wayfair, Peloton and Warby Parker choose us to scale and grow their revenue."
Leading Product & Design Studios
Leading Product & Design Studios
Leading Product & Design Studios
“We've continued to return to Niamh when we need expert, strategic support on complex projects. She is able to quickly make sense of any industry and any project. I recommend working with her when you get the chance!”
- Product Insights & UXR Leader, MetaLab
“We've continued to return to Niamh when we need expert, strategic support on complex projects. She is able to quickly make sense of any industry and any project. I recommend working with her when you get the chance!”
- Product Insights & UXR Leader, MetaLab
About
About
About
Innovation thrives through both strategic guidance and execution. I don’t just advise—I roll up my sleeves to help leaders, teams, and organizations transform ideas into products, services, and experiences that succeed and evolve. Whether you’re launching a new initiative, improving an existing offering, or need to assess and improve complex systems, I bring actionable insights, strategic thinking, hard-earned experience, and continuous iteration to every engagement.
I help client partners move from ambiguity to clarity by uncovering gaps and opportunities, aligning teams, and turning insights into repeatable, measurable processes. The goal: solutions that solve meaningful problems, drive impact, and stand the test of time.
I believe in:
Insight that informs execution.
Design and technology grounded in both ambition and reality.
Innovation that solves something meaningful- all delivered with craft, care, and quality. I help build what matters- and get teams unstuck when needed.
Innovation thrives through both strategic guidance and execution. I don't just advise - I roll up my sleeves and help build the foundation for products, services and experiences that thrive. From 0-1, to scalable systems, I partner with teams to create solutions that don’t just succeed—they evolve into market leaders. How? By identifying hidden growth levers and turning them into repeatable, systemized processes that unlock compounding value. By aligning product strategy, market fit, customer-centric design and operations, I ensure that every step you take is a step toward long-term success.
I believe in… Insight that informs execution. Design and technology grounded in both ambition and reality. Innovation that solves something meaningful- all delivered with craft, care, and quality. I help build what matters- and get teams unstuck when needed.
👋 Let’s talk if you need sharper insight, to raise the quality bar, or just a clearer path forward.
Ways to work together? Advisory | Fractional | Operating Partner. - Niamh Redmond (Neeve.)
Innovation thrives through both strategic guidance and execution. I don't just advise - I roll up my sleeves and help build the foundation for products, services and experiences that thrive. From 0-1, to scalable systems, I partner with teams to create solutions that don’t just succeed—they evolve into market leaders. How? By identifying hidden growth levers and turning them into repeatable, systemized processes that unlock compounding value. By aligning product strategy, market fit, customer-centric design and operations, I ensure that every step you take is a step toward long-term success.
I believe in… Insight that informs execution. Design and technology grounded in both ambition and reality. Innovation that solves something meaningful- all delivered with craft, care, and quality. I help build what matters- and get teams unstuck when needed.
👋 Let’s talk if you need sharper insight, to raise the quality bar, or just a clearer path forward.
Ways to work together? Advisory | Fractional | Operating Partner. - Niamh Redmond (Neeve.)
I don’t just consult — I co-create. I partner with innovative founders and leadership teams to build products, services, experiences and teams that thrive, scale, and make an impact.
Whether you’re starting at day zero or need to refine a mature offering, I provide the strategic clarity and operational leadership to bring your vision to life.
I don’t just consult — I co-create. I partner with innovative founders and leadership teams to build products, services, experiences and teams that thrive, scale, and make an impact.
Whether you’re starting at day zero or need to refine a mature offering, I provide the strategic clarity and operational leadership to bring your vision to life.
I don’t just consult — I co-create. I partner with innovative founders and leadership teams to build products, services, experiences and teams that thrive, scale, and make an impact.
Whether you’re starting at day zero or need to refine a mature offering, I provide the strategic clarity and operational leadership to bring your vision to life.
"Niamh has been an invaluable partner in helping us level up how we approach Product at SubC. She is bringing structure and clarity to a complex and high-stakes area, helping us move to a more repeatable, insight-driven process.
She operates like a fractional CPO: deeply collaborative, commercially aware, and able to translate ambiguity into action. Her support is also extending into high-priority business development efforts. I’d recommend her to any team looking to grow with more focus and confidence - especially in complex or technical domains."Co-Founder, VP of Software & Technology at SubC Imaging
“We've continued to return to Niamh when we need expert, strategic support on complex projects. She is able to quickly make sense of any industry and any project. I recommend working with her when you get the chance!”
Product Insights & UXR Leader, MetaLab
"I've been working with Niamh for over three years. In that time she has shown versatility and flexibility in how she partners on a project with our team.
She also can wear many hats in the UX realm of skill sets; from facilitating workshops, to leading research and strategy, to directing and designing the software and UX.
I would highly recommend Niamh's work ethic, skill set and partnership for any software or UX effort."CEO, Product Design Studio - LA & San Francisco
“Niamh’s expertise is both deep and broad: from design and product management to strategy and organizational planning, she intuitively understands how to build and scale UX and design efforts.
I am fortunate to have engaged Niamh for a project to lead our team through the process of developing a vision, strategy and roadmap for our core web property, capilanou.ca. While she delivered exceptional work, what was most impressive were her top-notch facilitation skills and rare ability to distill large amounts of information into clear, actionable insights.
I would highly recommend engaging Niamh’s services at Nova Ray to anyone looking to solve complex product and UX problems, or to level up their team.”Director, Marketing & Digital Experience at Capilano University
"Niamh's expertise has been instrumental in continuing to shape the evolution of TxtSquad's product and success. From auditing our current application, to helping our team align on a product strategy and guiding principles, and then leading the overhaul of the UX and design, the work has made a significant impact.
She truly understands our business goals and customer needs, translating them into actionable strategies. Thanks to Niamh, we now have a more user-centric, efficient, and competitive product that our customers will truly appreciate as we continue to evolve.
She has helped significantly elevate our offering. Her leadership was invaluable!"CEO & Founder, TxTSquad
“The field of user experience and design is wide, and Niamh's professional knowledge within that field is both broad and deep.
She sees connections between the strategic and the tactical, and when she asks a question, it's always the right question.
Her ability to bring together various aspects to create a holistic view is impressive.”Content Strategy Leader - London, UK
“Niamh brings strong UX leadership to her work on digital products and services, and is an experienced user research, product and design leader.
She is recognized in our industry, and has been a speaker and judge for the Vancouver UX Awards. She has delivered great work to a range of clients, including small to medium sized businesses, global technology companies, other organizations and leading brands.”CEO, Product Development Agency - Vancouver, BC
“We initially engaged Niamh to provide coaching to our designer. She worked with our team to re-familiarize the designer with business goals, vision, and value proposition in order to develop and gain better alignment with product strategy and design principles. Overall, the guidance Niamh has provided for the designer on our team has elevated their work in this field and given them more confidence and skills to complete their tasks. She has been an incredible help to our team."
Chief Privacy Officer & Head of Engineering, Series A Healthcare start-up - Atlantic Canada
“Niamh quickly became one of the leaders of product, UX and design in Vancouver; she worked for a number of high-profile organizations and contributed to industry events. She’s been on the forefront of advocating for UX in the community.
Clients are always impressed with her professionalism, knowledge, and ability to deliver quality results. We recommend her to anyone who needs a senior and strategic UX & product thinker who has the experience to tackle complex projects.”President, UX Design Studio - Vancouver BC
“I cannot recommend Niamh enough and I would be more than happy to work with her again on just about any type of project with full confidence that she would do nothing less than a masterful job.”
Product Design Leader, Amazon; prev. Cisco - Durham, NC
“Niamh was a great partner.
Her support and final recommendations were very thorough,
I felt like I was there with users.”Product & Technology Leader, Meta
“I had the pleasure of working with Niamh on a client project focused on researching exploratory design concepts with users. Working to a tight deadline, Niamh hit the ground running. She was able to parachute into the team and get to the heart of what we needed to learn exceptionally quickly. She has the incredible ability to soak up information, produce detailed insights and ask thought-provoking questions. But more importantly, she’s able to cut through the noise and get to the ‘so what?’ - an essential skill for any research and design/product leader.
Niamh didn’t stop at conducting her own research either, she continuously pulled insights from other studies and product market fit as well as business related objectives, to help root the entire project in solid foundations. Niamh is a pleasure to work that I’ll happily recommend. She’s patient, calm under pressure and lovely to be around - a total asset to any team she’s part of.”Principal Designer, Slack; prev. Google - Vancouver, BC
“Enthusiastic, knowledgeable and experienced. An asset to any company or client lucky to have her on board.”
Co-founder & CSO, Intercom - Dublin, IRE & San Fran, CA
How We Help
We partner with leaders, founders, and teams to:
Uncover actionable insights and validate initiatives to reduce risk.
Improve experiences—digital, software/hardware/hybrid, and service design—across all touchpoints.
Align teams through coaching, facilitation, and leadership support.
Define outcome-focused roadmaps grounded in evidence and real-world needs.
Design organizational processes to support growth, scaling, and sustainable performance.
• Uncover insights through customer discovery
• Validate direction & accelerate product-market fit
• Align cross-functional teams; avail of coaching or facilitation
• Improve user and customer experiences, product and design quality
• Shape clear, outcome-focused roadmaps that get used; grounded in real user and customer needs.
• Experience, Product & Service Design, and Product Leadership
• Organizational design for success; know when to up-skill, hire externally or outsource
• Uncover insights through customer and product discovery
• Validate direction and accelerate product-market fit
• Align cross-functional teams; avail of coaching or facilitation
• Improve user and customer experiences, product and design quality
• Shape clear, outcome-focused roadmaps that get used; grounded in real user and customer needs.
• Experience, Product & Service Design, and Product Leadership
• Organizational design for success; know when to up-skill, hire externally or outsource
Who we work with:
From startups to scale-ups, enterprises, and other innovation-focused organizations:
Technology-enabled businesses (SaaS B2B/B2C, and a range of industries including MarTech, eCommerce, FinTech, Climate/CleanTech, OceanTech, HealthTech, MedTech +more).
Consumer products, hybrid digital-physical experiences, and AI/ML, XR or IoT initiatives.
Public sector, airports, educational institutons, and mission-driven organizations seeking impactful design and strategy.
From MarTech, Fintech, eCommerce, to OceanTech, Energy, CleanTech, ClimateTech. From HealthTech, MedTech, to innovating Government services +more.
I have deep SaaS & technology-enabled start-ups/scale-up experience through to Enterprise; B2B, B2C, and DTC; software, hardware & hybrid physical, product, brand and digital experiences.
AI/ML, IoT & XR (VR/AR//MR), Healthcare Innovation & MedTech, FinTech, eCommerce, Energy, CleanTech & ClimateTech, OceanTech, Consumer Products, and more.
Private and public sector, to larger, established organizations; from enterprise tech & fortune 500s through to Government, airports & world-class product strategy and design studios.
Ways to work together:
Advisory & Coaching: Insight and recommendations tailored to you and your organization.
Fractional / Operating Partner: Embedded, hands-on expertise to align teams and deliver results.
Co-Creation: Partnering with you to build and iterate products, services, and experiences.
From advisory to embedded collaboration, what matters most is fit, focus, and outcomes.
Why engage an operating partner?
Why partner?
Trying to hire experienced people in these roles is highly competitive and once they have reached a certain level of tenure, may prefer to work fractionally. I bring both broad and deep expertise—from early-stage ventures to Fortune 500 companies and other organizations. You get strategic clarity, hands-on execution, and a network of specialists to augment capacity and accelerate delivery when needed.
I choose to work on select, purpose-driven engagements, with people who value quality and are positively disrupting industries. As an Advisor, I can recommend right sized and right stage approaches.
"Niamh has been an invaluable partner in helping us level up how we approach Product at SubC. She is bringing structure and clarity to a complex and high-stakes area, helping us move to a more repeatable, insight-driven process.
She operates like a fractional CPO: deeply collaborative, commercially aware, and able to translate ambiguity into action. Her support is also extending into high-priority business development efforts. I’d recommend her to any team looking to grow with more focus and confidence - especially in complex or technical domains."Co-Founder, VP of Software & Technology at SubC Imaging
"Niamh was a trusted partner of ours for a number of years since 2010 — providing senior experience design leadership and consulting.
Niamh was an absolute delight to work with. She worked from our Vancouver and Calgary offices with our clients across the country, and even joined us on site in Toronto for a couple of months on an exciting initiative for Toronto Pearson Airport. I would absolutely recommend Niamh!"
Vice President at Habanero Consulting Group
“We've continued to return to Niamh when we need expert, strategic support on complex projects. She is able to quickly make sense of any industry and any project. I recommend working with her when you get the chance!”
Product Insights & UXR Leader, MetaLab
"I've been working with Niamh for over three years. In that time she has shown versatility and flexibility in how she partners on a project with our team.
She also can wear many hats in the UX realm of skill sets; from facilitating workshops, to leading research and strategy, to directing and designing the software and UX.
I would highly recommend Niamh's work ethic, skill set and partnership for any software or UX effort."CEO, Product Design Studio - LA & San Francisco
“Niamh’s expertise is both deep and broad: from design and product management to strategy and organizational planning, she intuitively understands how to build and scale UX and design efforts.
I am fortunate to have engaged Niamh for a project to lead our team through the process of developing a vision, strategy and roadmap for our core web property, capilanou.ca. While she delivered exceptional work, what was most impressive were her top-notch facilitation skills and rare ability to distill large amounts of information into clear, actionable insights.
I would highly recommend engaging Niamh’s services at Nova Ray to anyone looking to solve complex product and UX problems, or to level up their team.”Director, Marketing & Digital Experience at Capilano University
"Niamh's expertise has been instrumental in continuing to shape the evolution of TxtSquad's product and success. From auditing our current application, to helping our team align on a product strategy and guiding principles, and then leading the overhaul of the UX and design, the work has made a significant impact.
She truly understands our business goals and customer needs, translating them into actionable strategies. Thanks to Niamh, we now have a more user-centric, efficient, and competitive product that our customers will truly appreciate as we continue to evolve.
She has helped significantly elevate our offering. Her leadership was invaluable!"CEO & Founder, TxTSquad
“The field of user experience and design is wide, and Niamh's professional knowledge within that field is both broad and deep.
She sees connections between the strategic and the tactical, and when she asks a question, it's always the right question.
Her ability to bring together various aspects to create a holistic view is impressive.”Content Strategy Leader - London, UK
“Niamh brings strong UX leadership to her work on digital products and services, and is an experienced user research, product and design leader.
She is recognized in our industry, and has been a speaker and judge for the Vancouver UX Awards. She has delivered great work to a range of clients, including small to medium sized businesses, global technology companies, other organizations and leading brands.”CEO, Product Development Agency - Vancouver, BC
“We initially engaged Niamh to provide coaching to our designer. She worked with our team to re-familiarize the designer with business goals, vision, and value proposition in order to develop and gain better alignment with product strategy and design principles. Overall, the guidance Niamh has provided for the designer on our team has elevated their work in this field and given them more confidence and skills to complete their tasks. She has been an incredible help to our team."
Chief Privacy Officer & Head of Engineering, Series A Healthcare start-up - Atlantic Canada
“Niamh quickly became one of the leaders of product, UX and design in Vancouver; she worked for a number of high-profile organizations and contributed to industry events. She’s been on the forefront of advocating for UX in the community.
Clients are always impressed with her professionalism, knowledge, and ability to deliver quality results. We recommend her to anyone who needs a senior and strategic UX & product thinker who has the experience to tackle complex projects.”President, UX Design Studio - Vancouver BC
“I cannot recommend Niamh enough and I would be more than happy to work with her again on just about any type of project with full confidence that she would do nothing less than a masterful job.”
Product Design Leader, Amazon; prev. Cisco - Durham, NC
“Niamh was a great partner.
Her support and final recommendations were very thorough,
I felt like I was there with users.”Product & Technology Leader, Meta
“I had the pleasure of working with Niamh on a client project focused on researching exploratory design concepts with users. Working to a tight deadline, Niamh hit the ground running. She was able to parachute into the team and get to the heart of what we needed to learn exceptionally quickly. She has the incredible ability to soak up information, produce detailed insights and ask thought-provoking questions. But more importantly, she’s able to cut through the noise and get to the ‘so what?’ - an essential skill for any research and design/product leader.
Niamh didn’t stop at conducting her own research either, she continuously pulled insights from other studies and product market fit as well as business related objectives, to help root the entire project in solid foundations. Niamh is a pleasure to work that I’ll happily recommend. She’s patient, calm under pressure and lovely to be around - a total asset to any team she’s part of.”Principal Designer, Slack; prev. Google - Vancouver, BC
“Enthusiastic, knowledgeable and experienced. An asset to any company or client lucky to have her on board.”
Co-founder & CSO, Intercom - Dublin, IRE & San Fran, CA
"Niamh has been an invaluable partner in helping us level up how we approach Product at SubC. She is bringing structure and clarity to a complex and high-stakes area, helping us move to a more repeatable, insight-driven process.
She operates like a fractional CPO: deeply collaborative, commercially aware, and able to translate ambiguity into action. Her support is also extending into high-priority business development efforts. I’d recommend her to any team looking to grow with more focus and confidence - especially in complex or technical domains."Co-Founder, VP of Software & Technology at SubC Imaging
"Niamh was a trusted partner of ours for a number of years since 2010 — providing senior experience design leadership and consulting.
Niamh was an absolute delight to work with. She worked from our Vancouver and Calgary offices with our clients across the country, and even joined us on site in Toronto for a couple of months on an exciting initiative for Toronto Pearson Airport. I would absolutely recommend Niamh!"
Vice President at Habanero Consulting Group
“We've continued to return to Niamh when we need expert, strategic support on complex projects. She is able to quickly make sense of any industry and any project. I recommend working with her when you get the chance!”
Product Insights & UXR Leader, MetaLab
"I've been working with Niamh for over three years. In that time she has shown versatility and flexibility in how she partners on a project with our team.
She also can wear many hats in the UX realm of skill sets; from facilitating workshops, to leading research and strategy, to directing and designing the software and UX.
I would highly recommend Niamh's work ethic, skill set and partnership for any software or UX effort."CEO, Product Design Studio - LA & San Francisco
“Niamh’s expertise is both deep and broad: from design and product management to strategy and organizational planning, she intuitively understands how to build and scale UX and design efforts.
I am fortunate to have engaged Niamh for a project to lead our team through the process of developing a vision, strategy and roadmap for our core web property, capilanou.ca. While she delivered exceptional work, what was most impressive were her top-notch facilitation skills and rare ability to distill large amounts of information into clear, actionable insights.
I would highly recommend engaging Niamh’s services at Nova Ray to anyone looking to solve complex product and UX problems, or to level up their team.”Director, Marketing & Digital Experience at Capilano University
"Niamh's expertise has been instrumental in continuing to shape the evolution of TxtSquad's product and success. From auditing our current application, to helping our team align on a product strategy and guiding principles, and then leading the overhaul of the UX and design, the work has made a significant impact.
She truly understands our business goals and customer needs, translating them into actionable strategies. Thanks to Niamh, we now have a more user-centric, efficient, and competitive product that our customers will truly appreciate as we continue to evolve.
She has helped significantly elevate our offering. Her leadership was invaluable!"CEO & Founder, TxTSquad
“The field of user experience and design is wide, and Niamh's professional knowledge within that field is both broad and deep.
She sees connections between the strategic and the tactical, and when she asks a question, it's always the right question.
Her ability to bring together various aspects to create a holistic view is impressive.”Content Strategy Leader - London, UK
“Niamh brings strong UX leadership to her work on digital products and services, and is an experienced user research, product and design leader.
She is recognized in our industry, and has been a speaker and judge for the Vancouver UX Awards. She has delivered great work to a range of clients, including small to medium sized businesses, global technology companies, other organizations and leading brands.”CEO, Product Development Agency - Vancouver, BC
“We initially engaged Niamh to provide coaching to our designer. She worked with our team to re-familiarize the designer with business goals, vision, and value proposition in order to develop and gain better alignment with product strategy and design principles. Overall, the guidance Niamh has provided for the designer on our team has elevated their work in this field and given them more confidence and skills to complete their tasks. She has been an incredible help to our team."
Chief Privacy Officer & Head of Engineering, Series A Healthcare start-up - Atlantic Canada
“Niamh quickly became one of the leaders of product, UX and design in Vancouver; she worked for a number of high-profile organizations and contributed to industry events. She’s been on the forefront of advocating for UX in the community.
Clients are always impressed with her professionalism, knowledge, and ability to deliver quality results. We recommend her to anyone who needs a senior and strategic UX & product thinker who has the experience to tackle complex projects.”President, UX Design Studio - Vancouver BC
“I cannot recommend Niamh enough and I would be more than happy to work with her again on just about any type of project with full confidence that she would do nothing less than a masterful job.”
Product Design Leader, Amazon; prev. Cisco - Durham, NC
“Niamh was a great partner.
Her support and final recommendations were very thorough,
I felt like I was there with users.”Product & Technology Leader, Meta
“I had the pleasure of working with Niamh on a client project focused on researching exploratory design concepts with users. Working to a tight deadline, Niamh hit the ground running. She was able to parachute into the team and get to the heart of what we needed to learn exceptionally quickly. She has the incredible ability to soak up information, produce detailed insights and ask thought-provoking questions. But more importantly, she’s able to cut through the noise and get to the ‘so what?’ - an essential skill for any research and design/product leader.
Niamh didn’t stop at conducting her own research either, she continuously pulled insights from other studies and product market fit as well as business related objectives, to help root the entire project in solid foundations. Niamh is a pleasure to work that I’ll happily recommend. She’s patient, calm under pressure and lovely to be around - a total asset to any team she’s part of.”Principal Designer, Slack; prev. Google - Vancouver, BC
“Enthusiastic, knowledgeable and experienced. An asset to any company or client lucky to have her on board.”
Co-founder & CSO, Intercom - Dublin, IRE & San Fran, CA
Contact
"Good design is good business" is from T. J. Watson Jr., in a 1966 memo to all of IBM. I first learned of this quote via Kleiner Perkins Caufield & Byers former design partner, John Maeda. 🙏
© 2025 Nova Ray Consulting & Studio, by Niamh Redmond. All rights reserved.